From Clinical to Everyday
Amy Newman Brown
Amy Newman Brown,
Founder of Soke Beauty

A self-confessed skincare fanatic and industry insider, Amy Newman Brown has been immersed in the world of skincare since she can remember. “My mother taught me the importance of sunscreen and protecting my skin when I was just 12 and that has stayed with me ever since,” she says.

Now in her 50s, Amy has identified a new arena for skincare. “I saw the need for a modern treatment that didn’t just sit on the skin, but actually improved it,” she says.

Amy ran with this observation, immersing herself in scientific research and countless performance-based clinical trials to create a revolutionary way to deliver potent ingredients. The result is Soke, a unique, patent-pending hydrogel treatment.

I’m very pleased with the clinical results of Soke. I knew that whether someone was busy at work, at home with the kids or just enjoying life, Soke had to be easy. I love that it can be applied anytime and that it stays in place seamlessly so you can wear it under clothes at home or out running an errand, even while getting ready as it doesn’t need to be rinsed off.

Soke works fast, plumping, lifting and nourishing the skin in as little as 20 minutes. Suitable for all skin types and genders, it adheres seamlessly with no sticky residue so it can be worn at home while getting ready for a big night or on-the-go under clothes. No more excuses; the benefits are immediate.

Soke’s clinical trials reinforce its effectiveness: all participants reported their skin felt more hydrated, smoother and softer, and 90% said wrinkles and fine lines were less visible.

“Soke connects modern with effective in a way no other skincare does,” says Amy. “It really is the skincare solution that I, and I believe the rest of the world, have been waiting for.”