Elevate Mother’s Day with Soke (The Perfect Mother’s Day Gift)

Mother’s Day is just around the corner, and it’s time to show appreciation for the special women in our lives. This year, why not go beyond the usual flowers and chocolates, and give your mom the gift of self-care with Soke Beauty’s unique line of hydrogel treatments for the often neglected areas of the chest, neck, and eyes? 


Here are five reasons why Soke Beauty’s hydrogel treatments are the perfect Mother’s Day gift:


  1. Targeted Skincare: Soke Beauty’s hydrogel treatments are specifically designed to target the most commonly neglected areas that Mom really does think about, the Chest, Neck, and Eyes. These areas are often ignored in daily skincare routines but are essential for maintaining youthful-looking skin.
  2. Effective Results: Soke Beauty’s treatments are clinically proven to reduce fine lines and wrinkles, improve skin tone and texture, and provide long-term skin benefits with their premium actives infused directly into the hydrogel. This means that Mom will see a visible difference in her skin with just one use.
  3. Easy to Use: Soke Beauty’s hydrogel treatments provide effective skincare results with short-term wear, making it easy for moms to indulge in some much-needed self-care at home. With just 30 minutes of wear time, Mom can have a luxurious spa-like experience in the comfort of her own home.
  4. A Thoughtful Self-Care Package: Give Mom permission to care for herself on her own time and schedule by gifting her a self-care basket that includes Soke Beauty’s hydrogel treatments along with some bath salts for a luxurious soak, her favorite tea for a moment of relaxation, and a book for some much-needed “me time.” You can even add an eye roller or guasha tool to enhance the experience and elevate your mom’s skincare routine.
  5. An Affordable Spa-Like Experience: Soke Beauty’s hydrogel treatments are a thoughtful gift that is less expensive than a trip to the spa but delivers the same level of pampering. Your mom will love the luxurious feel of the hydrogel treatments, and you’ll love that you didn’t break the bank.



To make your Mother’s Day gift extra special, consider including a heartfelt note or a photograph that will evoke some of the best memories you’ve shared with your mom.


It’s a thoughtful gesture that will show your mom just how much she means to you and how much you care about her well-being. Plus, you can share your Soke treatment and have a mother-and-daughter moment together in just 30 minutes.


Get Soke for mom today — we’re offering 15% off all orders between now and May 14th for the Mother’s Day Sale.

Soke Beauty Now Available in Formula Fig

Toronto, ON – Soke Beauty is pleased to announce that its unique line of hydrogel treatment masks are now available at Formula Fig online and in retail stores.

Soke Beauty’s hydrogel masks are clinically proven to reduce fine lines and wrinkles, improve skin tone and texture, and target problem areas that are often ignored. Soke infuses premium actives directly into the hydrogel, providing long-term skin benefits with short-term wear.

“We are thrilled to partner with Formula Fig and offer our clinically-proven masks to their customers. Formula Fig is known for their commitment to providing their customers with high-quality, effective beauty products and incomparable 30-minute facials so we are confident that our treatments will be a great addition to their selection.– Amy Brown, CEO of Soke Beauty is elated to bring Soke to Formula Fig.

Soke Beauty’s line of products is the most modern and efficient way to treat the skin. With just 30 minutes of treatment, your skin will be more radiant, nourished, and plump.

Soke Beauty’s hydrogel masks are now available for purchase on the Formula Fig website and in their retail stores.

For more information on Soke Beauty and its products, visit https://formulafig.com/collections/soke.

The Secret to Masking Effectively

Everything you need to know to make the most out of your Soke Hydrogel Treatments. 

Not all masks are created equal. From clay to peel-off and sheet masks, every type needs a different application method so you can get the best results. Soke is no exception. 

As the first of its kind, Soke’s unique extra-large shape with super-rich hydrogel coating does more than a regular sheet mask. We’re here to share all of our secrets and tell you how you can squeeze every benefit out of your Soke hydrogel masks. 

How to mask Soke effectively

1) Carefully remove from packaging 

Let’s start with the basics. Before masking, you have to get your mask out of the sachet it comes in. And yes, there is a “best” way to remove Soke from the foil pouch. 

With Soke, the side that goes against your skin is our super rich gel (keeps it from sliding off your face). The best way to remove it from its packaging is by slowly lifting one side, and carefully peeling it off the plastic making sure no hydrogel bits get left behind. Trust us, you want all of its peptide goodness on your skin. Be careful that it doesn’t fold in on itself. 


2) Apply on clean dry skin 

AM, PM, mid-day, you can Soke anytime. But, your skin needs to be clean and dry before you mask. The hydrogel is super coated with a multi-peptide blend that acts like a powerful serum. You don’t want anything keeping that serum from entering your skin. 

Once you take it off, follow up with the rest of your skincare routine.

3) Think of Soke as a treatment and be consistent.

While you can see results from a single 30-minute application, Soke’s results are cumulative. Just like a carefully curated skincare routine, with regular use, you’ll see better results over time. Use your mask at least twice per week. 

PRO TIP: If you’re new to Soke or want to try a more intensive treatment, mask every day for six days. Then, reduce the frequency to once a week. You’ll notice firmer, more nourished skin, even skin tone and softer lines and wrinkles.

4) Use after a facial 

Did you know Soke was created by the Aesthetic Director of one of Canada’s top plastic surgery clinics? Soke’s founder, Amy, uses the masks in her clinic after treatments like peels, lasers, and microdermabrasion to reduce redness and accelerate healing time. Plus, after a facial treatment, your skin is better primed to soak up the peptide and multivitamin blend in Soke. 

Do you have a facial scheduled? Don’t forget to take some Soke with you!

5) Use it once, use it again 

If you’ve Soked before, you know that after a 30-minute treatment, the hydrogel masks are still tacky. Don’t waste that juice! Carefully remove it from your chest, neck, or under the eye, and apply it somewhere else to soak up what’s left. 

The eye treatment works great on the nasolabial fold, or above the eyebrow to address the 11s. The neck and decolletage masks are big enough to be cut in half and used on the back of your hands or cheeks. Why not? 

6) Don’t neglect your regular skincare routine. 

Soke works best with a well-rounded skincare routine. Think of Soke as a targeted treatment for the areas that show signs of aging sooner and need extra TLC (neck, decolletage and eye contour). Soke does not replace your serums, moisturizer and clinical treatments. 

P.S. Don’t forget your sunscreen!

7) Mask and multi-task 

Soke was created to fit your lifestyle, so there’s always time to mask, no matter how busy you are. The hydrogel does not slip, so you can literally downward dog while

Soke-ing. The finish is thin and discreet enough for you to run a quick errand or get on a Zoom meeting. You don’t have to pause to Soke — unless you want to. 

The beauty of a Soke mask is that it goes beyond a flash mask you use to undo the effects of a sleepless night. It’s a long-term treatment. You can easily incorporate Soke into your self-care routine to repair skin damage and prevent premature signs of aging. If you already use Soke treatment masks, why not use them to their full potential? 


“I created Soke because I noticed a need for effective at-home treatments to target the areas that first show signs of aging — neck, eye contour and chest. My requirements were simple: it had to work, and it had to be easy. Soke is a simple way to get the best of a skin treatment with the convenience of a mask.”  – Amy Newman Brown, Founder and CEO 

Are you ready to squeeze every benefit out of Soke? Click here if you’re ready!

Face Masks Through History

From ancient Egypt to the influencer era, and beyond. 

With a quick stroll through the aisles of Sephora, Nordstrom’s beauty department, or even your local drugstore, you’re guaranteed to see dozens of face mask options. Whether you use them daily as part of your skincare routine or occasionally as a self-care treat, we cannot deny that face masks are a staple in our beauty rituals.  

While there’s been a rise in popularity over the last ten years, our obsession with masks is not new. We can trace it back thousands of years. Only that masks back then looked completely different from the masks sitting on your vanity today.

Technology advancements, skincare research, and our lifestyles have influenced the way we mask today. So, what did the first masks look like?

Natural origins

The OG skincare masks were made with ingredients found in nature. Masks varied depending on the region as different raw ingredients were available. 

Ancient Egyptians (who were no strangers to extensive beauty routines) made their masks with clay, sometimes including honey or milk. In China, during the Tang Dynasty (618-907 AD), people used ingredients like crushed pearl, ginger root, lotus, rice water, and tea leaves to create a mask to beautify and keep a youthful complexion. 

Mud-like masks like these were common in other places like India and Greece, but Korea did things differently. 

Sheet masks, beef masks, and toilet masks

Ancient Korea took a different approach to masking. Instead of spreading a concoction of natural ingredients, they’d soak a gauze-like material in homemade serums to place on their face. Sounds familiar? This was the first generation of sheet masks. They have been an essential part of Korean beauty routines for centuries (and still are to this date, but more on that later). 

Eventually, Europeans got their version of a sheet mask. In the Victorian Era, women would drape their faces with thin slices of raw beef or veal before bed to “fade” wrinkles. Later on, skincare innovator Madam Rowley invented a more hygienic sheet mask closer to its Korean counterpart. This was called the “Toilet Mask” or “Face Glove.” 

The Toilet Mask, trademarked in 1875, was one of the first marketed masks. It was made of flexible Indian rubber that you’d fill with ointments, bleaches, and salves to treat the skin, then you’d strap it to your face. All for the sake of beauty and a porcelain-like complexion!

The 20th century – masks go mainstream

Madam Rowley’s Toilet Mask pushed the boundaries of mask innovation. But it wasn’t until mass production and the rise of mainstream beauty that face masks (and skincare) became more accessible. 

It was then that we saw what we could consider the first high-tech mask — Elizabeth Arden’s Vienna Youth Mask exclusively offered in her New York Salon. Conducting cords connected the tinfoil and papier mâché mask to a diathermy machine to release a heat current that promised to stimulate circulation. All to give the skin “new youth and vigor.” 

At the end of the century, at-home masking gained popularity, with companies like Avon and Mary Kay offering rinse-off solutions for different skin concerns. However, the options were still limited.

The mask boom of the 2000s

As skincare research and technology advanced, so did masks. Just in the last 15 years, we’ve seen more changes in the way we mask than in the past 100 years (fortunately, it doesn’t involve raw beef slices). The biggest contributors to the change in our masking habits were the growing interest in skin health, easily accessible information, and social media

Suddenly, masks were no longer just a skincare treatment, they became a symbol of self-care. 

People wanted to mask, not just to get results, but out of pure enjoyment. Who doesn’t love a relaxing evening with a face mask on and a good book? Brands launched a plethora of masks and introduced the concept of “multi-masking” —using more than one mask at once to address different concerns. Like shoes, people had more than one mask in their arsenal. 

K-beauty made its way to the West in the 2010s. Along with the 8+ step skincare routines came the sheet masks. 

The new skincare craze, along with the rise of beauty influencers, fueled the demand for masks. They earned an unexpected purpose: content. 

Browsing through skincare YouTube in 2017, you could see thumbnail after thumbnail of people trying the craziest masks out there. Remember those glitter peel-off masks? Or maybe you remember the bubble face masks that would create a thick cloud-like foam over your face. 

While peel-off masks became viral, other types of masks with a different mission trickled in.  

The next generation of face masks

The next generation of face masks is moving beyond clickbait material and moving toward intentional design and functionality.

With a push towards sustainability, brands have experimented with packaging and formulations to offer more eco-friendly options, like reusable silicone masks and powdered masks. 

Other brands are leveraging new technology to satisfy common struggles that until now had no solution. Soke Beauty is leading this sector with a line of hydrogel treatment masks designed for the most often forgotten parts of the body that show the first signs of aging (decolletage, neck, and eye contour). These hydrogel masks use a delivery system that offers visible results with 30 minutes of wear time. All without the slip or stickiness of traditional sheet masks. Soke marries the functionality of a face mask with the efficacy of eye cream—the perfect solution for people on the go who want results. 



The history of face masks is rich and varied, tracing its roots thousands of years to ancient civilization. From the simple clay masks used in ancient Egypt to today’s modern hydrogel masks, face masks continue to be a must-have in our skincare routines. With new advancements in skin care and two-way conversations between brands and their customers, masks are becoming more intentional and customized to specific needs. The future of masks is sure to be exciting!

Are you ready to try the latest in masks? 

Try Soke today

The Shoebox Project

In the spirit of the holiday season, Soke Beauty donated our Soke Eye Treatment to The Shoebox Project supporting Toronto local chapter GTA EAST.

Volunteers distribute these gifts to local women’s shelters and community agencies serving women impacted by homelessness across Canada, the United States, and the United Kingdom.

Conquering the Invisible Woman

There’s no shortage of movies where the mature male star’s romantic counterpart is played by an actress who is decades his junior, while women in his own age bracket are noticeably absent from the picture. In Hollywood and in real life, women of a certain age tend to be ignored, leading to feelings of decreased self-worth or irrelevance. That lack of visibility is a social phenomenon known as the Invisible Woman Syndrome, and it’s a cliché that’s unfortunately not limited to the world of romcoms.  

Invisible Woman Syndrome is described as a feeling of not being seen, one that’s particularly felt by women as they enter middle age. It’s a state of mind and no one should be allowed to make us feel less than. It could surface as an actress no longer being offered roles as a romantic lead or – in the real world – as a woman struggling to get a job interview. It can also manifest in day-to-day representation, where women are absent from spaces, like a widow or divorcée who is no longer invited to social events in the absence of a partner, or on television, where newscasters are routinely aged out of their hosting duties.

In short, it’s any woman who feels that her social value has diminished because of her age. And it’s deeply rooted in sexism: In a patriarchal world, women are valued for their physical appearance and youthful appeal. Being ignored or overlooked in social settings can lead to feelings of invisibility or irrelevance as one matures.

What’s important in negating these feelings of irrelevance or undesirability is taking ownership of your outlook, viewing yourself not simply an object in relation to others but as a defined subject. In contrast with objectification, where you feel your loss of desirability in the eyes of others, a subject has agency, awareness and impact, refusing to become invisible. Think: main-character energy, an outlook popular amongst Millennials and Gen Z that encourages viewing yourself as the protagonist in your own life story and focusing on actualizing your “best self”. This includes choosing decisions that add joy to your sense of self and bidding adieu to wasting time on the actions and situations that don’t prioritize your personal needs.

It can also involve taking a pro-aging attitude, an outlook rooted in radical self-acceptance that involves wholeheartedly embracing who you are in this moment and how you got there. It’s about taking ownership of visual changes in our identity, like well-earned fine lines and wrinkles, or letting our hair go grey with confidence, like Canadian news anchor Lisa LaFlamme did before she was unceremoniously let go from her job at CTV. And it’s also about the enjoying the emotional evolution that comes with age, like a newfound sense of maturity and letting go of the things that used to take up unnecessary space in our lives.

Aging can be a challenging time in one's life, but with it comes some very deep wisdom about reclaiming your power and enjoying life with confidence at any age. Click To Tweet

Planned Parenthood Pop-Up

We donated 10% of net proceeds from this event. Learn more about our community involvement and how you can contribute.

How to Age Like a Pro

There’s a new wellness movement in town and it’s called pro-aging. Unlike anti-aging attitudes of the past—where the goal was to deny, deny, deny and try to turn back the clock by any means possible—pro-aging is a wholehearted embrace of who you are and how you got there. It’s about taking ownership of visual changes in our identity, like well-earned fine lines and wrinkles, or letting our hair go grey with confidence and verve. And it’s also about the enjoying the emotional evolution that comes with age, like a newfound sense of maturity and letting go of the things that used to take up unnecessary space in our lives.

But that doesn’t mean we can’t age how we want to. Aging like a pro is a lifestyle, with self-care at its core. It can take a 360-degree look at all the intrinsic and extrinsic factors in your life, from what you eat and how much you sleep to your stress level. There are some things that we can’t change, like what’s in our unique DNA. The good news is that there’s so much we have control over, and that starts with our personal outlook on life.

The pro-aging vs anti-aging debate is really two sides of the same coin. Click To Tweet

While much of the anti-aging movement was centred on striving to achieve an unachievable ideal, pro-aging is all about self-care and making decisions that will benefit you in the long run. This can mean following a diet that is rich in colourful fruits and veggies and avoids excessive sugar or alcohol. It can also involve adopting an exercise regimen that keeps you fit while having fun, like taking up a new sport or teaming up with a running buddy. Being pro-aging includes looking at how you spend your time, finding fulfillment by setting boundaries to find a suitable work-life balance and engaging in rewarding social activities like volunteering, joining a book club or connecting with a friend. It can also mean taking advantage of cosmetic procedures like Botox or neck tightening, booking regular facials with a trusted professional and regularly using pro-aging skincare that’s suitable for your unique skin type. Because when we feel good, we look good.

At Soke, we want to help you maintain your radiance, a quality that comes from within. We created our hydrogel masks to give you the results you’re looking for while also enhancing your pro-aging lifestyle. Because they don’t leave any messy residue, our masks can be worn whenever suits you, whether that’s while you’re unwinding at home, getting ready for a night out or running errands with your family. Effective skincare that meets your unique lifestyle needs? That’s what pro-aging is all about! 

Deprogramming an anti-aging outlook is empowering, but it can also take time. Click To Tweet

Remember that, while it’s impossible to stop aging, it’s always possible to meet yourself with love and kindness. Here are some of our favourite ways to age with joy.

  • Meditate
  • Stay hydrated 
  • Spend quality time with friends and family
  • Volunteer for a cause that speaks to you
  • Get eight hours of sleep every night
  • Eat plenty of colourful fruits and veggies
  • Stretch and move
  • Care for your skin by giving it what it needs
  • Take time out for rest
  • Engage in lifelong learning through a course or book club

The Girlfriend: “There’s A Patch For That!”

Soke Beauty Chest/Décolletage Treatment

For many Gen Xers, cleavage wrinkles, aka “clinkles,” may just be starting to show themselves. Louis P. Bucky, M.D., a board-certified plastic surgeon based in Philadelphia, says the skin on your décolletage is different than the skin on your face, as it “has less blood supply than other areas, like the face, and therefore needs to be treated more delicately. It’s also more susceptible to visible signs of aging and sun damage.” If between-the-breasts wrinkles bother you, the Soke hydrogel patches may be your V-neck shirt’s new BFF. They use intense hydration and peptides to plump up lines. Wear the patch for 30 minutes — you can even wear it while prepping for a big night out and it will stay put — and peel it off for cleavage looking as youthful as that of your favorite Peloton instructor.

Source: https://www.thegirlfriend.com/lifestyle/theres-a-patch-for-that