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But that doesn’t mean we can’t age how we want to. Aging like a pro is a lifestyle, with self-care at its core. It can take a 360-degree look at all the intrinsic and extrinsic factors in your life, from what you eat and how much you sleep to your stress level. There are some things that we can’t change, like what’s in our unique DNA. The good news is that there’s so much we have control over, and that starts with our personal outlook on life.
While much of the anti-aging movement was centred on striving to achieve an unachievable ideal, pro-aging is all about self-care and making decisions that will benefit you in the long run. This can mean following a diet that is rich in colourful fruits and veggies and avoids excessive sugar or alcohol. It can also involve adopting an exercise regimen that keeps you fit while having fun, like taking up a new sport or teaming up with a running buddy. Being pro-aging includes looking at how you spend your time, finding fulfillment by setting boundaries to find a suitable work-life balance and engaging in rewarding social activities like volunteering, joining a book club or connecting with a friend. It can also mean taking advantage of cosmetic procedures like Botox or neck tightening, booking regular facials with a trusted professional and regularly using pro-aging skincare that’s suitable for your unique skin type. Because when we feel good, we look good.
At Soke, we want to help you maintain your radiance, a quality that comes from within. We created our hydrogel masks to give you the results you’re looking for while also enhancing your pro-aging lifestyle. Because they don’t leave any messy residue, our masks can be worn whenever suits you, whether that’s while you’re unwinding at home, getting ready for a night out or running errands with your family. Effective skincare that meets your unique lifestyle needs? That’s what pro-aging is all about!
Remember that, while it’s impossible to stop aging, it’s always possible to meet yourself with love and kindness. Here are some of our favourite ways to age with joy.
Soke Beauty Chest/Décolletage Treatment
For many Gen Xers, cleavage wrinkles, aka “clinkles,” may just be starting to show themselves. Louis P. Bucky, M.D., a board-certified plastic surgeon based in Philadelphia, says the skin on your décolletage is different than the skin on your face, as it “has less blood supply than other areas, like the face, and therefore needs to be treated more delicately. It’s also more susceptible to visible signs of aging and sun damage.” If between-the-breasts wrinkles bother you, the Soke hydrogel patches may be your V-neck shirt’s new BFF. They use intense hydration and peptides to plump up lines. Wear the patch for 30 minutes — you can even wear it while prepping for a big night out and it will stay put — and peel it off for cleavage looking as youthful as that of your favorite Peloton instructor.
The neck and chest are often as exposed to the elements as your face but they can be overlooked in skin-care routines. According to dermatologist Dr. Sheetal Sapra and plastic surgeon Dr. Julie Khanna of ICLS Dermatology & Plastic Surgery in Oakville, Ont., the concerns that their patients have about this area are typically changes in colour, tone and texture. Sapra and Khanna say that since this is one area of the body that can’t be treated with surgery, they recommend being pro-active in caring for it. At home, they say that can include using vitamin C serums and sun protection as the first line of defence, as well as creams that increa hydration and support the production of new elastin and collagen. One simple way to achieve this is to extend your serum, moistruizer and sunscreen applications below the jawline when you’re applying them to your face.
I love masking at home, especially when the product is easy to apply. Founded by Amy Newman Brown, Toronto-based Soke specializes in jelly-like hydrogel masks. The heart-shaped option designed especially for the décolletage contains ingredients that hydrate, reduce inflammation and smooths the skin. It’s a simple way to give the area some TLC.
– Caitlin Agnew
Special to The Globe and Mail
Written by Elise Minton Tabin
It’s not your imagination — the skin around the eyes is different from the rest of the face. It’s thinner and lacks oil glands, which means it is more susceptible to dryness and irritation. From dark circles and puffiness to fine lines, wrinkles, and crepiness, the eye area often houses an array of aesthetic concerns.
Applying eye cream in the morning and evening is a must, but there are also some quicker and more targeted treatments on the market. If your eyes need some extra TLC because you’re sleep-deprived from a binge session of Netflix’s Sex/Life, hungover from one too many Aperol spritzes (hey, it is summer!), or just plain exhausted, consider an eye mask for some much-needed relief. Not only do these coverings, patches, and masks feel good on the skin but they also help to diminish visible signs of fatigue and aging. Here’s what you need to know about under-eye patches and masks.
The Benefits of Under-Eye Patches & Masks
We often preach that skincare requires patience to see results, but under-eye patches and masks are some of the rare exceptions. It should come as no surprise then that they are a backstage and red carpet staple thanks to their ability to wake up the eye-area and prep the skin for makeup. “They smooth out minor lines to make the skin appear younger,” says celebrity makeup artist Jamie Dorman. But you don’t need a Hollywood glam squad to enjoy the benefits. Pop on a pair of patches before a big event or any time you need a pick-me-up.
Concealer is still a makeup must-have, but a good eye mask sets the stage by depuffing and delivering a hefty dose of hydration. In fact, celebrity makeup artist Nydia Figueroa has her patches pull double-duty when working with clients. “Place the patches under the eyes and then do your makeup,” she shares. “Since the mask has curved edges, you can create a beautiful and lifted shape with ease.” Plus, if the mask has a long enough edge, you can position it at the outer corners of the eyes and use it as a guide for a sharp winged liner look or a sexy smokey eye.
The next best thing to in-office treatments that fill in and zap away pesky under-eye wrinkles and lines are these generously sized (they extend outwards to tackle bunny lines on the nose) yet comfortable patches that are as clean as they come. A hydrogel base houses peptides, water, and a polymer that produces a unique matrix to plump, nourish, and moisturize the delicate area. After 30 minutes, the eyes are visibly brighter and firmer. You may even be able to skip the under-eye concealer.
Vivian Vassos | July 31st, 2021
Hydration. It’s all you really need to make sure there’s water, water, everywhere.
Studies show that drinking water regularly (6 – 8 glasses a day) keeps us healthier, allows all of our internal organs — including our brains — to function better, and helps our skin — the body’s largest organ — look better, too. But even though the heat may be on, skin sometimes needs a boost to lock that moisture-boosting hydration in.
“It is important to stay hydrated all year round, but this becomes especially challenging during the summer due to hot temperatures and the effects of the sun and air conditioning,” says board-certified dermatologist Dr. Dendy Engelman. “If we don’t properly replenish our bodies and skin with hydration, we run the risk of becoming dehydrated, which has numerous adverse impacts on our skin and bodies.”
And, without hydration, skin loses its bounce, she adds, “It’s not as firm or bright, so fine lines and wrinkles appear more exaggerated.”
Made with a hydrogel infused with peptides, Camellia Sinensis leaf extract, sodium hyaluronate and a tightening complex to help diminish fine lines, infuse moisture, tighten, build collagen and firm the skin. After nearly two decades acting as director of Toronto-based plastic surgery medical spa, founder Amy Newman Brown saw a need for patients wanting to take greater part in their self care outside their procedures. “Soke is about aging with agency and the concept that luxury is more about time than money,” says Newman Brown. True to her word, unlike many other chest masks where you wear them while you sleep, Newman Brown’s Soke promises to show results in just 30 minutes.
On Trend Beauty: Be like a Real Housewife —here’s one of their beauty must have secrets—Age Defying Eye Patches from Soke Beauty
by Bridget Arsenault
Not all skin was created equal. “The skin on the chest is totally different from the skin on your face,” explained Soke Beauty founder Amy Newman Brown when launching her brand. “It is very much the same as the delicate areas in and around your eye.” Together with a biomedical engineer and a cosmetic chemist, Newman Brown spent three years developing a treatment that would be suitable for all skin types. Enter Soke Beauty, a product that includes a potent cocktail of ingredients that plump, sooth and diminish lines around the chest and eyes. “I know that taking 30 minutes out for anyone can be nearly impossible, so Soke had to be easy.” The treatment can be applied anytime—in front of the computer, while making dinner, or when watching TV. And it never needs to be washed off, it just melts into the skin.
by Celia San Miguel
We’d all love to block out a day every month when we could kick up our heels and enjoy some luxuriously pampering treatments — be it a deep tissue massage, a seaweed wrap, a mud bath, a skin-illuminating facial, a manicure and pedicure, or any other blissfully relaxing and indulgent experience. But, oftentimes, regular spa trips are both a logistical nightmare and a costly proposition. Luckily, you can squeeze in some “me” time without abandoning any of your work or family obligations. How so? Well, meet SOKE Beauty, a line of luxurious skincare treatments designed for women on-the-go.
SOKE Beauty founder Amy Newman Brown set out to create a line of highly effective treatments that would yield visible results in just 30 minutes or less and which could be used while multi-tasking. The result was a line of hydrogel treatments infused with a potent combination of peptides that boost collagen production, plump fine lines, and brighten skin. Designed with a unique, patent-pending delivery system, each hydrogel treatment features a flexible gel matrix that adheres to skin quickly and seamlessly and, more importantly, stays securely in place. Because of these unique properties, then, you can treat oft-neglected areas of your skin while multi-tasking — whether you’re answering emails, updating spreadsheets, making dinner, or folding laundry.
To rejuvenate the décolletage area, try the SOKE Beauty Chest/Decolletage Treatment ($75 for a set of 5 treatments at SokeBeauty.com). Each heart-shaped hydrogel helps to hydrate the delicate skin along the neck and chest, plump and minimize the appearance of fine lines, reduce the look of crepiness and sagging, and illuminate dull and lackluster skin.
And to brighten up tired-looking eyes and minimize fine lines and crow’s feet, check out the SOKE Beauty Eye Treatment ($56 for a set of 6 treatments at SokeBeauty.com).