Elle: 7 Female-Owned Beauty Brands to Know

Soke Anti-Wrinkle Anti-Aging Brighten Under and Around-Eye Treatment, Pack of 6

Under-eye gel patches might not be a new addition to your regime, but this larger, comma-shaped pair offers up something different—the pointed tip sits near the inner eye and dramatically flares out, providing more coverage to the areas that need it most. During its development, the brand’s founder, the aesthetic director at a top plastic surgery outfit, talked to hundreds of patients, resulting in the type of market research money can’t buy.

Source: Elle